Statement
Despite concrete actions, the CSR communication is very often seen as green washing attempts.
Challenge
Promote CSR actions of Orange Group through a coherent communication targeting an expert audience.
Solution
Imagine an editorial line based on 3 pillars: report, decipher, engage, with transparency as rule.
Results
21% raise in engagement.
Un ton juste, des formats interpellants, couronnés d’une relation efficace et agréable, Swan a su parfaitement nous épauler afin de valoriser nos actions RSE.
